The Daily Routine of Doe Deere, the Founder and CEO of Lime Crime Cosmetics

Doe Deere, the founder, and CEO of Lime Crime Cosmetics was born in Russia but grew up in New York City. She is on a mission to show that cosmetics, apart from concealing imperfections, is a form of self-expression and freedom. According to her, beauty is that which feels right at any given moment. Doe developed her line of magical, cruelty-free and colorful cosmetics in 2008.


Just like most successful people, Doe Deere has her won way of starting the day, a routine that she has maintained and formed part of her life. She wakes up at 8.30 in the morning after having nine hours of uninterrupted sleep, and her body has gotten used to this. Doe also makes her breakfast as she contemplates the day ahead of her.


She starts by taking a glass of water because she lives in Los Angeles which is dry and as such she has to keep herself hydrated. Doe then undertakes some stretches with her most favorite exercise being the “cat/camel.” She then makes herself breakfast of which her favorite is grits. She also takes fruit, yogurt and orange juice.


Doe depends on her phone’s calender. She uses the internal company chats to keep in tough with her team so that she is up to date with the affairs of the office before she gets there. Her Instagram account is ever active, and she ensures to reply to all her emails all through the day. But then she tries to minimize the digital information that she receives in the morning hours and keep most of it for the day.


The makeup session is always graced with her favorite music. Doe identifies The Beatles as her favorite at the moment. She uses Glossier face wash which she likes because of the mild feeling that it has and the smell of roses which she loves a lot. This routine starts with moisturizer. Doe first applies her foundation where she uses either MAC’s ‘Studio Fix’ when going out or L’Oreal’s ‘True Match Foundation’ that modifies her face and then completes her makeup.


Her cats also get some part of her time in the morning. Doe has two Persians, Chester von Battingham and Puffy Fluffles all of which are very adorable. She gets to the office at noon, takes lunch, spends some time with her team and then gets down to meetings for the remaining part of the day which usually ends at 6 p.m. When there is a lot to do, however, she can stay till midnight.


Lime Crime mainly exists to revolutionize makeup in different ways from its hopping the feeling it causes on an individual. It has become a favorite and a leader in the digital and social space since it is one of the very first digital beauty brands to exist. It has always set trends that break the internet and maintained high standards of quality and performance. Lime Crime has been certified by PETA & Leaping Bunny as a Vegan & Cruelty-Free company.

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