Success Means The Long term Approach Must Be Taken By The Traveling Vineyard’s President

16 years ago, Rick Libby hit upon an idea he had been kicking around for a number of years as the first tentative steps were taken in the creation of The Traveling Vineyard. At the time, Rick Libby was already a well-known wine and business executive who was working with a catalog based wine company when asked for new ideas he thought could extend the reach of the company. In 2010, Libby bought the company that would become The Traveling Vineyard and set out to attract a new group of workers to his business based on the idea for in-home kitchenware parties transferred to the wine industry.

The development and future of The Traveling Vineyard look set to be secure as the company is set to be part of one of the fastest growing industries in the U.S., where wine sales are growing at such a rate many experts now fear a shortage could occur sometime in the next 50 years.

Among the areas of development for the company over the last few years have been the growth in the use of technology available to the more than 5,000 Wine Guides that now work for Rick Libby at The Traveling Vineyard; mobile apps are now used to aid the development of the knowledge of Wine Guides with the Sommology app developed by the company to allow Guides the chance to easily match wines to the correct food pairings. Placing orders have now been made as simple as possible with the Awesomm app used by wine Guides at parties who wish to process their orders at the fastest possible rate.

Other areas of success The Traveling Vineyard can point to is the development of one of the most successful business model’s in the modern retail industry; the ability of Wine Guides to sell their fine wines is one that is offered from the comfort of the homes of clients who invite their friends and family members to their home to sample wines with the aid of a knowledgeable Guide trained by The Traveling Vineyard.

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