Embracing Individuality With Lime Crime’s Doe Deere

There are few businesses in any industry that can be viewed as so intrinsically linked with the image of their founder than that of Lime Crime and Doe Deere, the Russian born cosmetics entrepreneur who is looking to help others embrace their own inner confidence. Doe Deere has always felt as though she was something of an outsider in the various communities she has lived in, from her native Russia to New York City and Los Angeles; the Lime Crime founder and creative director believes her own experiences as a new arrival in New York City at the age of 17 in 1998 have allowed her to feel confident in her own skin and look to help others who are looking for their place in society.


Part of the attraction of Lime Crime has always been the fact it is on the outside looking in at the major cosmetics companies who have traditionally told their customers what to wear and how to wear it. Doe Deere and Lime Crime have always taken a different approach to creating a successful brand, including the decision to sell cosmetics Online that was derided by experiences industry professionals who claimed this was an unworkable option for all involved in the development of the company. Undeterred, Doe Deere and her team of experts at Lime Crime set about changing the face of a cosmetics industry that has since followed the innovations and developments Doe Deere has placed into action at her company, including the development of the lipstick swatch that gives a more hygienic and long lasting idea of how any color will look when worn.


Lime Crime has become more than just a cosmetics brand for Doe Deere and her band of followers who purchase her cosmetics and follower her blogs and social media posts. The Lime Crime brand has become a community with members looking to develop an individual sense of style that rivals that of the flamboyant founder of the company; the Instagram platform has become a key part of the work of Lime Crime as new products are used by Doe Deere and her followers to create new looks that are commented on in a safe and secure environment where building the confidence of her customers has become a key part of the success achieved by Doe Deere.


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