Posts Under ‘Lip Balm Brand’ Category

EOS dominates lip balm market using ingenious marketing strategy

EOS, the maker of the eponymous line of lip balm, has made quite a splash in the beauty world with their incredible, out-of-nowhere rise to the top of the lip balm market. Through a highly innovative product development approach and a marketing campaign that targets a narrow demographic, they’ve grown their product from scratch into… Continue Reading →